Careers

Performance/Digital Marketing Manager

As a Performance Marketing Manager at Sneaker Con, you will be responsible for driving growth for the brand through acquisition and retention across various marketing channels. You will be joining a team that is passionate about sneakers and the culture that surrounds them.

Responsibilities:
– Strategize, manage, and optimize performance marketing channels especially Facebook, Instagram and Tiktok to acquire and retain customers
– Other channels include paid search, display, influencer marketing and crm.
– Manage the testing framework and feedback loop for the brand team to continuously iterate on paid advertising creative efforts
– Test new channels to scale growth for the business in new and existing markets
– Manage the performance marketing budget to ensure the highest return on investment
– Collaborate with the Leadership team and Finance team to understand the economics of the business and build sustainable growth strategies
– Collaborate with content team to deliver assets needed for various channels ensuring outputs are on-brand and on-message
– Monitor, measure, and report on campaign performance, budgeting, and conduct ad hoc analyses
– Utilize customer LTV models to understand the impact of paid marketing and make strategic changes
– Stay up-to-date with new product features, strategies, and testing opportunities
– Collaborate with Growth Analytics to improve user-level tracking, CRO, attribution modeling, and new projects as they come
– Be flexible to manage other assignments as they come up

Qualifications:
– BA/BS degree in business, marketing, economics, finance, or equivalent hands-on experience considered
– Minimum 4 years of experience in relevant fields (growth, performance, digital marketing, finance, and/or economics)
– Experience in strategy, building and scaling acquisition and retention channels
– Hands-on executional experience of paid social and/or paid search platforms
– Excellent excel and critical thinking skills – must be able to interpret raw data into meaningful insights, KPIs, and narratives
– Proficient in the economics of performance marketing
– Passionate about performance marketing/growth marketing
– Project management experience; agile marketing is a plus
– Good communication skills and the ability to interface effectively with stakeholders
– E-commerce, marketplace, or online retail experience is a plus
– Sneaker culture knowledge and interest is a plus

Since its founding in 2009, Sneaker Con has become the most trusted and respected event sneakers and related collectibles. The company hosts 30 events annually around the globe and provides digital content to millions of sneaker enthusiasts worldwide.

If you are passionate about sneakers, events and performance marketing, we encourage you to apply even if you feel unsure about whether you meet every single requirement. Sneaker Con is an equal opportunity employer and welcomes applicants from all backgrounds.

To apply:
– Subject line: Performance Marketing Manager
– Write a paragraph about yourself
– Include your phone number
– Include your resume
– Send to careers @ sneakercon.com

Social Media Specialist & Content Creator

We’re looking for a Content Creator/Social Media Specialist to support Company Senior Management in the managing, planning and execution of Sneaker Con’s social media objectives.
This position will be responsible for developing and publishing all social media imagery for Sneaker Con.

Responsibilities:
– Plan, shoot, edit, produce, and execute all facets of photography and videography specifically designed for social media.
Attend Sneaker Con events to capture content and actively manage social media accounts during event days.
– Foster an environment of creativity to create social media content that attracts customers, increases engagement, growth, awareness, and consistency.
– Development of innovative content that is relevant and forward thinking.
– Manage a detailed content calendar relating to distribution frequency and content type.
– Develop relationships with relevant influencers regarding collaborations and engagement.
– Maintain a high level of organization and strong attention to detail.
– Ensure strong working relationships with all colleagues, partners, and Company guests.
– Maintain a substantial degree of knowledge on each aspect of content trends.

Requirements:
– Proficient in functionality of all relevant social media platforms.
– Creative and communication skills (verbal and written).
– Ability to meet deadlines and be agile in scheduling.
– Ability to think creatively and strategically.
– Exceptional organizational skills, attention to detail and time management skills.
– Able to meet deadlines and turn out content quickly and efficiently.
– Prior experience within content creation for youth culture demographic.
– Creating and editing skills on Adobe Creative Cloud.
– Photography and creative expression in content creation

To apply:
– Subject line: Social Media Specialist & Content Creator
– Write a paragraph about yourself
– Include your phone number
– Include your resume
– Send to careers @ sneakercon.com